Wharton GCP...

The Wharton GCP shortlists were out today... This year, the GCP is for an Indian Pharma company, that wants to enter the healthcare outsourcing market in the US... Anyone who had consulting or health care or pharma experience or had worked in the US and could highlight knowledge of the US outsourcing market was in with a chance... grades mattered too... and the shortlist reflected that...

In the lunch break between classes today, the match between australia and new zealand was drawing to a close... so, I sat just below the TV in student dining... I was amazed at the number of ads DD was trying to cram into the available time... The commentator had no clue what was happening as the moment the last ball was bowled, the ads were on, often cutting him off as he tried to even announce the score... one enlightened sould sitting next to me said, this was probably because the match ended sooner than expected and they were trying to fill in a whole "one day's" ads... I was wondering, does anyone here, whether the advertiser whose ads were creating more irritation than publicity or DD cared about the guy trying to watch the match... At one point, between overs, the ads came on and when the live feed resumed, probably the guy showing ads at DD noticed that the players werent ready yet. So he decided to insert a small ad inbetween and the over started right then... so, to the delight the innocent spectator, DD produced a unique piece of advertising... the music was from the ad, but the pictures were cricket... talk about leveraging cricket for promotion... maybe the "its the money, honey" ICC can take a cue from here...

Today, I got a mail from my ELP client, stating that they will be flying down to hyderabad to meet us and attend our presentation... Puts that much pressure on you to ensure that the presentation goes off well... have to get back to work on it now... plus 2 cases, another presentation and one submission to do before i hit the bed... its only midnight!